SEO or search engine optimization is one of the significant subcategories of digital marketing that assists organizations to increase website traffic and online presence. This is because there are hundreds if not thousands, of SEO agencies offering their services in Australia and so selecting the right one to manage your online marketing needs will not be an easy task. This article can be summarized as an Appkod review by one of the top SEO agencies in Australia that deals in the provision of digital marketing and SEO services that may assist companies to meet their objectives online.
About Appkod SEO Agency
Thus, Appkod is an Australian concern specializing in digital marketing solutions and services since its establishment in 2014. Thus, within the last 7 years, it has evolved into one of the most reputable sources of SEO and digital marketing services. There is a list of industries the agency has been involved with as clients and these include; e-commerce healthcare, finance, real estate among others.
General SEO approach at Appkod is quite thorough and every SEO campaign is properly researched and meticulously designed to fit its business and marketing objectives depending on the nature of its clientele’s businesses and the current market trends. The team involves specialists in SEO, content writers, developers, and analysts who collectively aim to achieve the best results.
Core SEO Services Offered
On-page SEO: This comprises the website pages under drawings for the keyword optimization, some of the meta tag settings, image title, proper internal linking and among others. Appkod guarantees that all of the located on-page elements contribute to improved rank position.
Off-page SEO: Services like link building, blog outreach, directory submissions etc. are used to get additional backlinks from relevant external websites and improve domain authority.
Keyword Research: In-depth keyword research is conducted to find low competition keywords that are relevant to the business and match user search intent.
Local SEO: For local businesses, services help claim and optimize business listings along with local keyword targeting on search engines and maps.
Content Marketing: Appkod creates regular blog posts, articles and webpage content to generate more traffic and leads from search queries. All content aligns with targeted keywords.
Technical SEO: Services like website speed optimization, mobile responsiveness, SSL certification etc. make the site ready for high search engine rankings.
Social Media Marketing: Activities like social sharing, advertising and engagement help direct traffic from social platforms to the website and backlinks.
Search Engine Submissions: Submission of sitemaps, XML files and URL listings helps search engine spiders discover new pages and index them faster.
Competitor Analysis: Regular monitoring and analysis of competitors helps implement the right SEO strategies.
Reporting: Detailed monthly performance reports tracking key metrics like organic traffic, rankings, backlinks and more are provided to clients.
SEO Process and Methodology
Appkod follows a systematic SEO process and proven methodology to get optimal results for clients:
Research Phase
In this initial phase, a thorough keyword and competitive research is conducted to understand the industry, target audience, ranking opportunities and areas of improvement. This helps develop a customized SEO strategy and identify high impact action points.
Planning and Setup
The next step is setting technical and metadata requirements like GSC and Bing setup, robots.txt, sitemaps etc. Targeted keywords are identified along with the relevant pages to optimize for those terms.
Content Development
Relevant and optimized blog posts, articles and web page content is created based on keyword opportunities. All content aligns with the target keywords and searcher intent.
On-Page Optimization
Page elements like headlines, meta descriptions, images, internal linking etc are optimized to match targeted keywords. Sites also undergo code optimization, speed improvement.
Off-Page Link Building
Natural and contextual links are gained from external high authority websites and directories in the relevant industry and topic areas.
Performance Tracking
Key analytics tools are used to track rankings, traffic, backlinks and other metrics over time to analyze campaign effectiveness.
Optimization and Iteration
Results are assessed on a monthly basis and the SEO strategy is tweaked with new opportunities and iterations for continual improvements in visibility and traffic.
With this proven methodology, businesses can expect steady rankings and traffic gains over a period with Appkod SEO. The team is also adept at handling technical and creative challenges that arise for different websites and industries.
Other Digital Services
Besides SEO, Appkod also offers a range of complementary digital marketing solutions to create an omnichannel approach:
PPC Management: Services like Google Ads, Facebook ads etc. help boost website traffic through pay-per-click campaigns.
Social Media Marketing: Content creation, engagement, promotions through highly followed social media platforms.
Email Marketing: Design and execution of email campaigns like newsletters to retain existing customers.
Website Design/Development: Creation of optimized, mobile-friendly websites from scratch or customization of existing websites.
Conversion Rate
Optimization: Using UX strategies to increase website ROI and sales conversions.
Digital PR Outreach: Pitching website contents, linking to industry thought leaders for backlinks and branding.
Influencer Marketing: Partnering with popular social media personalities in the target niche or industry.
Reputation Management: Monitoring online brand reputation and resolving customer issues promptly.
By holistically managing both organic and paid marketing facets, Appkod ensures optimal awareness, traffic and ROI for clients from digital initiatives. The combination establishes their brands as leaders in the online space.
Industry Expertise and Success Stories
Over the years, Appkod has worked with clients spanning various industries like:
E-commerce: For online retailers, Appkod has handled SEO to help increase visibility on product pages, category pages and brand websites. This resulted in noticeable traffic and conversion uplifts.
Education: SEO campaigns optimized university web pages, course pages and program listings while also improving local SEO visibility. It led to a substantial boost in enrollments.
Healthcare: By optimizing specialty medical practice websites, service pages, doctor profiles etc, Appkod was able to attract more high intent patients locally.
Financial services: Projects involved optimizing products, calculators and planners to target relevant consumer and business financial keywords and queries in the region.
Real estate: SEO initiatives optimized property listings, agent profiles and services pages in local areas to gain more property leads and sales.
Law firms: Web pages for practice areas, attorneys and location pages were optimized to target legal queries and improve local ranking and client acquisition.
Some notable long term clients of Appkod include Anthropic, St. George Bank, Ramsay Health Care, Navitas English and more – all of whom achieved substantial traffic increases and business goals through SEO.
Tracking and Reporting
Full visibility and accountability are core values for Appkod’s SEO process. To track campaign progress, the agency shares monthly performance reports covering:
- Organic keyword ranking positions and movement
- Organic traffic and session duration over Google Analytics
- Changes in backlink profile from SEMrush and Majestic
- Key metrics like impressions, average position and click-through rates from Google Search
Console
- Individual page performance and new content contributing to results
- Recommendations to further optimize strategy based on results
- This transparent reporting keeps clients aware of success so far while identifying new
- opportunities. It also helps make data-driven decisions and adjustments for ongoing improvements through the campaign duration.
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Pricing and Client Support
While SEO solutions can vary widely based on project scopes, Appkod pricing is generally very transparent and reasonable for businesses.
Most basic SEO packages start from $1500/month for 10 hours of work which includes keyword and competition research, onpage optimization of 10-15 pages and 2 blog posts per month along with tracking and reporting.
Custom packages with additional scope and deliverables are priced based on project details. These often fall in the $2500-5000/month range for long term work.
For any additional support or scope additions, hourly rates are $150/hour which are also competitive compared to other Australian agencies. Appkod also offers one-time website audits and local SEO reviews starting $500 for small sites.
24/7 client support is provided through phone, email to address queries and optimize strategies in real time. Custom dashboards also display important KPIs for clients to track progress remotely.
Testimonials and Case Studies
Appkod maintains an extensive portfolio of customer testimonials and public case studies highlighting quantifiable results from SEO campaigns. Here are a few examples:
“Appkod helped us increase monthly organic traffic by 50% within 6 months through on-page optimization and effective link building. They are experts in converting that traffic into qualified leads and sales.” – Monica Jordan, Director at Pinnacle Property Group.
“We saw our medical website rankings improve significantly for high-volume search terms after working with Appkod. They completely revamped our content approach and found incredible ROI through new patient inquiries.” – Dr. Smit Patel, Orthopedic Surgeon.
“Appkod boosted the searches for our accounting software by optimizing landing pages and collateral for target keywords. In 1 year, leads have doubled which has substantially grown our customer base across Australia.” – John Wick, CMO at Optimise Software.
These testimonials demonstrate the trust large Australian businesses have in Appkod’s SEO expertise, strategic process and ability to yield quantifiable ROI through organic marketing initiatives over extended periods of time.